Live retention marketing training for the strategists, copywriters and account leads already running your client accounts. Better renewals, more scope, stronger pitches.
Build the thinking once. It shows up in the work, in the renewal and in the next pitch.
Get more out of the customers your clients already paid to acquire.
Results they can see, and no gap for a specialist shop to walk into.
Add lifecycle, CRM, email and SMS to a retainer you already hold.
Walk into the pitch with a retention story, not an acquisition deck.
Prospects compare you at the pitch. Clients compare you again at every renewal. In both rooms, the agency that can explain what happens after the first purchase looks like the more serious partner, holds the wider brief, and is much harder to replace. That is a skills problem before it is a positioning problem.
Practical retention thinking they can apply across accounts, instead of piecing it together from scattered courses, inherited habits and trial and error.
Acquisition costs what it costs. The margin sits in the second and third order, and the team that finds it earns the case for a bigger retainer. Scope grows on the back of results, not on the back of a pitch deck.
Retention stops being something you refer out, outsource or steer the conversation away from. It becomes part of what you walk in with, on new business and on renewals, which is usually the difference between a channel budget and a lifecycle one.
When everyone learned the work at a different previous employer, quality swings by whoever picked up the account. A shared model means less rework, fewer escalations, and no account left as an open gap for a specialist shop to fill.
Build the skills before you build headcount. Start with one session, prove the value with the team, then roll it out across the agency deliberately.
See the options →The best fit is a DTC agency that already has good marketers and good client relationships, and wants them stronger on retention before it commits to a specialist hire.
Mixed team? That is normal. A short intake form before the session tells me where the room sits, so I pitch it to the people actually in it. Each topic card also says who the session is aimed at, so you can put your juniors in one and your seniors in another rather than splitting the difference.
Each session takes one thing your team keeps getting wrong and gives them a model for it. Start with whichever gap is costing you the most today.
For strategists whose reports list numbers without explaining them. Spotting the pattern, finding the cause and writing the recommendation.
For teams using AI for first drafts and not much else. The jobs worth handing over, the ones to keep, and how to tell which is which.
For teams running email and SMS as two separate calendars. Where push, app and the rest of the business fit, and how to stop channels competing for the same click.
For teams with a subscription client and a churn number nobody can explain. Separating the customers who chose to leave from the ones you lost by accident.
For teams inheriting an account and finding the problems in month four. A repeatable first thirty days that surfaces them before the client does.
For teams discounting sitewide because the catalog is not doing any work. Using product and purchase data to decide what the next message should sell.
For teams whose calendar keeps circling the same four promos. A repeatable way to find angles that is not waiting for someone to have an idea.
For writers producing tidy copy that does not move anyone. The behavioral levers behind a click, applied to live email and SMS.
These are the sessions that fit on the page. The full collection is considerably bigger and it grows every month as agencies bring me new problems. Tell me what your team keeps getting stuck on and there is a good chance a session already exists for it.
It is not just a webinar. Six things come with every session, so the hour turns into something your team can actually use the next morning.
The concepts and frameworks covered during the session, yours to keep and share internally.
The full session to revisit anytime, for people who missed it and whoever joins next.
Ready-to-use prompts built for your topic. Paste them into whatever LLM your team already runs on.
A real-world exercise to put the concepts into practice rather than just nodding along.
Curated articles, videos, tools and training for going deeper on specific topics.
DTC and retention framework examples and scenarios, from live accounts rather than theory.
The gap in most training is the day after. This closes it.
Live, worked against real scenarios, so nobody is guessing.
Run the exercise, paste the prompts into your own setup.
Every session adds to a training library your whole agency can use.
Everything in these sessions has been tested against live accounts, real revenue targets and clients who wanted an answer by Friday. The goal is not to make your team better at taking training. It is to make them better in the room, whether that room is a pitch, a QBR or a Monday planning call.
I'm not a career trainer. I still run campaigns and flows every week. Your team gets current senior retention thinking, applied to the kinds of problems they actually face inside agency accounts.
Take one session to close a specific gap, or go monthly when you want the team improving on a rhythm. All prices in USD.
From marketers who sat in the room and went back to their accounts with it.
“There was a lot of useful information to explore. I especially liked the treemap for root cause analysis and I am creating one right now for subscriber growth.”
“Thanks for the session yesterday. Really interesting to see how you analyze data! Loved the heat map....really transformed the data visually. Great work!”
“His insights into consumer psychology and behavior were invaluable, helping me to understand how to create emails/SMS that not only capture attention but also drive action.”
“It taught me to use tools and AI to make the task easier and more efficient. It's also nice that the lessons are bite-sized, so they're easy to consume and not overwhelming.”
“Big respect for putting this together, it's exactly the kind of stuff that helps us look sharper when we're onboarding clients and showing them results. Definitely doing another training session with you soon, thanks a lot man, appreciate you!”
“The session was packed with actionable insights, not just theories you read online. I loved how Wiehan broke it into two parts: the common mistakes to avoid and the actual frameworks to use for data analysis. He also shared real examples that were really helpful. I would 100% recommend attending.”
If yours isn't here, email me and I'll answer it straight. No form, no funnel.
It stays in the room. Sessions never require account access or screen shares, so there is nothing to grant and nothing to revoke, and anything your team describes out loud stays with your team. Nothing gets reused as an example elsewhere, published, or shared with another client. Happy to sign your NDA before the first session, or send you mine.
Recordings are made for your team's use and sent only to you. I don't keep a copy beyond delivery unless you ask me to.
No, and that's deliberate. An hour is not enough time to open an account you've never seen, understand how it got that way and say anything useful about it. What it is enough time for is teaching the model properly, working it against real scenarios, and applying it to whatever your team describes in the room.
Up to 25, which keeps it a conversation rather than a webinar. The material holds up at that size because it does not depend on getting into anyone's account. Larger than 25 and the discussion gets harder to run properly, so I'd usually suggest splitting into two sessions instead.
Yes. The recording, the deck, any templates used and the prompt pack land the same day. They're yours to keep and reuse internally, including for people who join the team later.
I'm in South Africa (GMT+2), and I run sessions across UK, EU and US East Coast hours comfortably. US West Coast works early in your morning. Tell me your team's working hours and I'll find a slot that doesn't cost anyone their evening.
Two sessions a month, topics picked as your team runs into them rather than locked to a curriculum months ahead. We sequence the next quarter loosely so there's a direction, then adjust when something more urgent comes up.
No minimum term. Cancel any month and the packs you've already built up stay yours. If a month gets away from you, one session carries into the next so a busy stretch doesn't turn into wasted spend.
Prompts and written instructions for the workflow the session covers, so the thinking carries into the tools your team already uses. Plain text, no bespoke platform, and they paste into ChatGPT, Claude or Gemini equally well.
They are built per topic rather than generic. The ideation session ships with prompts for generating and pressure-testing angles; the analysis session ships with prompts for interrogating an export. Yours to reuse across every client on your roster.
Two people talking about retention isn't the same as someone showing it. Free content is useful for learning that a concept exists. It is much less useful when the goal is a team that can hold its own in a pitch and apply the same judgment across every account.
The difference is application. Your team can challenge the thinking, work through real agency scenarios and leave with a model they can use across clients. The objective is not another completed video. It is a capability your agency can actually deploy and sell.
The thinking is platform-agnostic and applies to any ESP. The worked examples lean Klaviyo because that's where I spend most of my time, alongside subscription tools, push and mobile app lifecycle. If your team runs something else, say so upfront and I'll pitch the examples accordingly.
Move it, no charge, as long as I know more than 24 hours out. Agency weeks fall apart, I get it.
Invoiced in USD, payable by Wire Transfer, Direct Bank Transfer or Wise. Single sessions are settled before the call. The monthly option is invoiced at the start of each month, and you can stop it before the next one.
Tell me what you keep getting asked for in pitches, where your team gets stuck once the work lands, or what you want to add to your scope. We will work out which gap is worth closing first.
Start with a 15-minute intro chat. Tell me what your agency already sells, what you are losing work on and where the team needs to be sharper. No pitch, and no obligation to book anything.
Book the intro chat → Or email hello@fourscoop.com